FIMAC Solutions to Acquire Smart Rate

July 16, 2008 – CEO Greg Doner today announced that FIMAC Solutions LLC has reached an agreement with Profitdesk Software Inc. (www.profitdesk.com) to acquire their industry leading SmartRate deposit price optimization software.

Profitdesk and FIMAC Solutions have enjoyed a licensor/licensee relationship for the past twelve months, and have now moved that relationship to the next level. FIMAC Solutions has marketed SmartRate under the Deposit Analytics brand name to community based financial institutions. FIMAC Solutions is undecided as to whether the brand name “SmartRate” will be retained or changed.

Referred to as the Holy Grail of deposit pricing, SmartRate has changed the face of the industry and caused traditional practitioners to scramble to attempt to defend their archaic systems, but with little to argue with against SmartRate’s quantified decision making information.

In the past deposit pricing has always been a strategy based on analysis and guesswork. With deposit price optimization, the correct price is quantified utilizing historic empirical evidence and mutli-variable analysis. Institutions still apply normal pricing considerations, but are operating with a known price base. Such pricing methodology should save the average institution 20-30 basis points in cost over time as the institution’s true core deposits are identified and “hot’ money managed to actual need.

Contact sales@fimacsolutions.com today for more information and to learn how Deposit Analytics and SmartRate can save you deposit expense.